Nestled at the base of the Magnificent Mile, alongside the picturesque Chicago River, 401 North Michigan Avenue offers unobstructed panoramic views of the city’s stunning architecture and an exceptional experience that includes first-class amenities, natural landscapes, and convenient access to the Chicago Riverwalk.
To promote this distinctive leasing opportunity, the Cushman & Wakefield broker team asked for the creation of branding that would showcase these hallmark features. I developed a typographic treatment, along with brochures, emails, and marketing materials, to narrate an emotive Chicago story to potential tenants.
Property images copyright: Cushman & Wakefield
